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Fan Bandz Create Colorful Affinity Silicone Wristbands
Silicone wristbands prove to be useful in raising funds and awareness of important issues
Fan Bandz, a Utah-based business designed to help foster team spirit and camaraderie through custom silicone wristbands, today announced it has expanded its service and now offers wristbands to organizations across the nation.
"Affinity bands are becoming increasingly popular as people seek to support their favorite schools, teams, organizations and charities," said Steve Cloward, president and chief executive officer of Fan Bandz. "Organizations can turn around and sell the bands for a profit, with the proceeds going directly to their charity of choice."
For example, Fan Bandz recently provided wristbands for the American Red Cross to foster support for its ongoing work throughout the world.
"While primarily designed to raise funds, the bands will continue to work behind the scenes reminding those wearing them and others about the constant efforts of the Red Cross or any other organization that wishes to participate," Cloward said.
Other charities are also turning to Fan Bandz to develop awareness for their causes. The One Campaign (theonecampaign.org), which seeks to rally support in fighting the emergency of global AIDS and extreme poverty, has also employed the services of Fan Bandz in the development of its own wristband.
raditional businesses are also quickly becoming some of Fan Bandz's most regular clients. While most do not use the wristbands to raise money, the custom-made bands have proven extremely useful in fostering team unity and increased focus.
For example, Pharmanex, a global leader in the nutritional supplement industry, has created a Live Better, Longer wristband that customers and employees can wear to symbolize their personal commitment to healthy living. For each wristband purchased, Pharmanex will donate a bag of VitaMeal (a $20 value) in the name of the purchaser, which will provide life-sustaining nutrition to a child in Malawi for 30 days.
"We were surprised at how these bands seemed to bond people to our corporate culture," said John Beeson, senior marketing manager at Pharmanex. "It's like being in a club. We looked around at many other companies doing wristbands, and the Fan Bandz were a clear step above the rest in terms of quality and value."
4Life Research, a leading developer of natural immune support products, which was recognized in 2004 by Inc. magazine as the 15th fastest growing privately held company in America, has also used silicone wristbands to promote their cause and increase awareness about important health-related concerns and remedies.
Businesses can also use the wristbands to market the launch of a new product. Instead of just making t-shirts and pens, businesses can now create a silicone wristband featuring embossed product names, as well as the company's Web address.
Any organization with a cause to promote can use the Fan Bandz silicone wristband concept to increase attention and drive traffic to its Web site. Whether sponsoring a campaign for drug awareness, litter prevention, ethnic respect or any other worthy cause, Fan Bandz are a powerful marketing tool.
The wristbands come in both youth and adult sizes and can be purchased at www.fanbandz.com. Colors can be selected from any PANTONE(R) color swatch from its solid color book, giving clients thousands of colors to choose from.
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